TOVE at London Fashion Week: Uncomplicated with Quiet Sophistication

TOVE is a London-based design brand founded in 2019 by Camille Perry and Holly Wright.

Built around the philosophy of balancing “modernity and femininity,” the brand has established a signature aesthetic that feels uncomplicated, yet classy and sophisticated.

Named from the Danish word meaning strength and beauty, Tove translates this spirit through clean lines, versatile pieces, and dressing that feels intentional.

Backstage at London Fashion Week 2023, TOVE designs stood out not only for their beautiful craftsmanship but also for the thoughtful way they were presented. The collection we are about to present captures a sense of sophistication, with relaxed yet polished looks designed to flatter and move naturally with the wearer.